Creative Services
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Branding
What is a brand? Is it a name? A logo? A typeface? A colour? Maybe it’s your service or product. What about your management team, is it them? Is a brand built on reputation? To us a ‘brand’ isn’t something you can touch or see. It’s an emotional relationship with all of these things. All these words come together to make a brand.
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Naming
This is where your brand journey begins, with a name. At Bluegg we help organisations develop names for their business, product or service that are creative and appropriate. This is often the toughest part of the brand puzzle as it takes hours of research, development, testing and legal checks to find the right name but when you do it lays the foundation on which your brand can be built.
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Logo Development
At Bluegg, we believe that the logo (or corporate identity) is central to the success of a company’s visual communication. Think of it as the central pivot that everything else in the brand revolves around. The logo represents the values, personality and ethos of the company.
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Branding Guidelines
Brand guidelines are your personal communications adviser. They bring together all the visual elements from your brand identity and design style, along with your ethos, messaging and tone of voice. Brand guidelines are basically there to answer the question ‘how do we communicate this message?’ and by asking that it ensures your message is shared consistently.
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Graphic Design
We think of graphic design as the application of your brand identity and style. It builds on the strong foundations of your brand to communicate your message through a whole array of media from corporate literature, brochures and point of sale to signage, exhibition design and online.
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Print & Production
For a bunch of creatives there’s nothing quite like seeing our work in ‘the flesh’. Watching signage we’ve designed being erected, or taking delivery of print samples fresh off the press seriously brings a smile to our collective face. Over the last 10 years we’ve built relationships with some fantastic suppliers in all areas of production.
Digital Services
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Content Strategy
What’s the most important part of your website? Not sure? Well, it’s content. So why is it that quite often content takes a back seat to layout and design and is frequently the last thing to be considered. We think it’s best to start with the content and work outwards. That way the most important part is central and dictates the rest.
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Website Design
We think that website design should; present content in an attractive, easy to read way, represent the brand and enforce values and ethos through design and tone of voice, be accessible to any user – on any device, where possible, entertain! These are the principles we design and code by.
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Mobile & App Development
Experts are predicting that mobile web surfing will outgrow the desktop PC by 2015. Due to this move to mobile, thinking about how you communicate on a mobile scale is becoming all the more important. We build our websites to adapt to different size devices and we can help you develop apps to add value to your business.
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Content Management
Content management systems (CMS) have been around for years and although they where all the rage then, people have wised up these days. At Bluegg we always take time to look at the requirements of a site, before recommending a CMS. Quite often a full on all singing, all dancing is overkill and a simple WordPress blog would be ideal.
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E-Commerce
If you’re in the business of selling products, the chances are that you have an online store. If you are, and you don’t – Welcome to the 21st Century – you’re late! We help businesses get they’re product online, whether they’re a small company with half a dozen items or a large one with tens of thousands, we can help get you up and running.
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SEO & E-Marketing
So, you’ve got the content strategy. We’ve built and launched your amazing new site. That’s it, right? You just sit back and watch the visitor count explode. Afraid not, now is when you market the site. Whether that be through pay per click advertising, email marketing or simply investing in an SEO programme, we can help.