The Problem
World Champion and Olympic sprinter Jamie Baulch came to Bluegg to help him launch his new venture, The Jamie Baulch Academy. The organisation aims to raise aspirations and expedite academic and sporting success in young people. Jamie needed us to create a brand that was personal, friendly and aspirational.
The Solution
It was decided that the look of the academy shouldn't be focused on Wales, as Jamie intends to take it nationwide. We went with a signature-like logo to represent the personal nature of the business. We used black and white images of athletes which have more visual impact set against the traditionally British brand colours.
The Result
Now that Jamie has launched the academy he's receiving an enormous level of interest from schools all over the country and the brand identity we put in place for him is presenting the company in a professional light. Jamie said "Bluegg are one of the best companies in the industry and totally understand what you require and deliver every time with a fresh approach."
I’ve known Bluegg for a number of years now. I think they are one of the best companies in the industry! They totally understand what you require and deliver every time with a fresh approach. I look forward to working with them again.
Jamie Baulch Academy