The Problem
Bluegg has worked with Newport Auctions for a number of years now. Originally we were approached to add clarity and consistency to their brand, which had been diluted by many years of using different designers for various projects. The company also needed a new fully functional website which could evolve to include the latest in auction technology.
The Solution
We started by refining the existing logo and creating brand guidelines to maintain a consistent look across all mediums. We then applied a new design style to signage, weekly advertising and promotional items. Working with Kingfisher Systems we designed and built a new website that takes advantage of the latest online auction facilities such as live bidding.
The Result
The brand style we introduced in 2007 has maintained the strong consistent message and look that was missing, although it has evolved and improved along the way! The website which is also constantly evolving receives a tremendous number of visitors each month and keeps increasing in popularity due to the new features and functions being added.