The Problem
Woko Woco is a high level networking club for company directors and decision makers. They focus on 'doing networking differently' by offering activities like bike rides, cliff jumping, pub quizzes as well as casual drinks evenings. As members of the club since it started, Bluegg were chuffed when the founders asked us to help with their branding and website project. The club needed a new logo and a website that would allow registered members to book and pay for events online.
The Solution
Using the original colour scheme of green and grey we created a bespoke word mark for the logo which works perfectly with the letterforms and emphasises the repetition of the sound. We designed a quirky and colourful website that reflected the personality of the club and its members. Using fun illustrations we avoided using any clichéd stock images of business networking. The site's content, events and galleries are managed by WordPress and online payments are processed by Pay Pal.
The Result
Woko Woco now has a professional look to match its own unique brand of networking. The logo has given the club a solid foundation to build on and has already been applied to promotional exhibition banners. The new site has made a big impact, giving members and non-members a centre point of reference for information about the club and how join, what the benefits are and what events are coming up. By implementing an online registration and payment process we have made managing the club much easier.