A brand and website overhaul for Circle
Circle is an award-winning IT solutions provider using the latest technology and know-how to solve the IT challenges their customers face. After more than 18 years of the same brand, it no longer represented them or their future vision for the company.
Discovery
Branding
Web Design
Development
Tone of Voice
‘IT’ is one of those acronyms that is hard not to read as ‘it’. Is it ‘Circle IT’, ‘Circle it’ or ‘Circle I.T.’? As a company with nearly two decades of experience under its belt, we were confident people knew what they did. Our solution to the problem was to remove the problem. Circle IT became Circle. Cleaner, simpler and stronger. It also provided a focus for the brand’s visual language.
As you’re probably aware, things have been a little different in 2020. Our usual brand reveals on a big screen in a room full of people was swapped with small screens and a Zoom room full of people. We didn’t want this to ruin an important experience for Circle, so instead, we created an energetic reveal video to show off their new brand.
The circle shape has extensive meaning; it’s solid, it’s elegant, it’s infinite. We used its flexibility and symbolism to create a visual language that was bright, playful and broke away from the ‘IT’ clichés. We chose a more abstract approach to convey IT services and solutions. It allowed us the freedom to be less literal and more creative. We used circles to form networks, represent integrations and services, brought to life with a sprinkling of motion.
Bluegg took time to understand our goals and desired outcomes and proposed a rebrand and website that surpassed any of our expectations. I didn’t think it was possible to tell so many stories using nothing but a Circle.
Jack Addicott, Sales Manager
To accompany the rebrand, we designed and built Circle a new website from the ground up. We started by running through their existing content and helping them restructure it for a more user-friendly experience. We then took this new structure and shaped it into a design system of components that would allow them to build visually rich pages themselves.
Even during unprecedented times, we managed to have some fun along the way and the whole business has been delighted with the end results. We have had lots of great feedback from new and existing customers and a positive impact on our business as a whole.
Jack Addicott, Sales Manager
If your business is scaling new heights, but your brand says different, it may be time for an overhaul and a fresh perspective. Talk to us about how we can help.
