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Digital Profile

A vibrant website for the start-up revitalising the curriculum vitae

Digital profile website homepage

Digital Profile is a platform that enables people to take charge of their career, replacing the traditional CV, providing personalised career matches and aiding professional development. We re-energised the brand and designed a bold, audience focused website.

What we did

Brand Refinement

Web Design

Pattern Library

Digital profile old desktop website
Digital profile old website mobile

A digital evolution

Along with the team at Digital Profile, we evaluated the brand identity, website and language. We refined the identity, keeping the 'Digi' characters we developed when we first worked together. This involved new typography, a bolder colour palette and new key messaging to help better communicate what they offer.

Digital profile in with the new cover image

We introduced two new complimentary typefaces. The geometric 'Urbane' communicates the colourful, playful and exciting side of the brand. 'Stevie Sans', a modern Sans Serif is used to display long form content.

Digital profile font - urbane
Digital profile font - stevie sans
Digital profile logo changing colours

A web-friendly palette

We turned up the volume of the brand, introducing a bolder, brighter new colour palette, better suited to digital applications.

Inspired by the Digis

An important part of the brand are 'The Digis'—a set of fun characters designed to represent different types of people. To maintain balance we didn't want to overuse them so we developed a more abstract way of taking elements from the characters to use throughout the website.

Digital profile circles cover image
Digital profile toby close up
Digital profile bolts cover image
Digital profile triangles cover image
Digital profile devil character
Digital profile take charge of your career - strapline

New brand language

To help connect better to the key audiences, and communicate what the platform does we developed a new brand language and core messaging.

Digital profile shout about cover

Website design

The new website is designed to help visitors understand exactly what Digital Profile is, and to drive conversions by way of sign ups. The bold new colour palette helps highlight key features and lead visitors around the site, while the brand messaging communicates all the features and benefits. Well placed calls-to-action and a simple, informative pricing page help turn those visitors into customers.

Digital profile individuals website page

One of the key challenges Digital Profile had was communicating the features in a simple, digestible format which was visually appealing. We broke down the key features and designed graphics driven by the characters to help explain them.

Digital profile features cover image

It was important that the brand style was carried throughout the UI, so we designed bespoke Icons to give more visual context to the key features and benefits.

Digital profile icons set
Digital profile icons - animating

Rather than just adding a sprinkling of 'Digis' as decoration, we integrated the characters into the content of the site, giving them more context and making them a greater part of the experience.

Digital profile website graphics

Designed to convert

Getting users to create profiles was the main objective for Digital Profile, so we made sure the website communicated clear calls-to-action across the website. We designed a new bespoke pricing page which quickly communicated all of the features and benefits the product for users.

Technologies used

Craft CMS

If you're an exciting, forward thinking business being held back by your website, get in touch and see how we can take it to the next level.