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Ping Pop

A loud brand for on-trend funky fashion label

A mock up of a shopping bag with repeated logo and sticker designs

Following the huge success of Harry Bear, the team at Character.com decided to keep the momentum going and produce their own line of bright, fun and funky clothing inspired by the latest trends.

What we did

Brand Strategy

Branding

Packaging Design

Motion Design

Photo of a Ping Pop t-shirt with BRKLYN and BRONX type in camouflage design
Photo of Ping Pop white t-shirt with Brooklyn 1996 type in red
Animation of wordmark springing from text to the finished wordmark

With great onomatopoeic words like ‘ping and ‘pop’, we wanted to visually capture the way the name is spoken in a wordmark. Plenty of volume, brought to life with motion.

Example of different logo colour combinations

Ramping up the visual energy, we used the wordmark to create repeating, morphing patterns in a range of dazzling colours.

repeat logo wordmark pattern in red and yellow
Animated repeat logo wordmark pattern in yellow and green
Animated repeat logo wordmark pattern in blue and pink
Repeat logo wordmark pattern in blue and mint

Run by an honest bunch of people, we didn’t want to shy away from the nature of the business—fast fashion. Instead, we wanted to embrace it. So we created the strapline ‘Funky Fashion as it Happens’ that tells it like it is in a positive manner.

Mockup of Ping Pop t-shirt packaging and swing tags

As the style and content of their offering changes with the winds of fashion, it was important to create a visual system that could also adapt to new trends to keep things fresh. To accompany the loud, dazzling patterns, we created stickers inspired by social media as a way to react to change and keep the brand relevant.

Image of scattered stickers
Animated UFO sticker design with the words 'just landed' being beamed down

Like Harry Bear, preserving and ramping up the brand experience and excitement to the doorstep—and beyond—is massively important. When a Ping Pop delivery arrives, we want the customers and their neighbours to know about it! We created an extra loud neon colour scheme for the packaging, stuffed with funky stickers sets to collect.

Mockup of Ping Pop postal bag with stickers spilling out
Mockup of branding applied to postal bags and packing tape
A mock up of a shopping bag with repeated logo and sticker designs

If you're looking for a brand that grabs attention and dazzles your customers, talk to us about it.